In literal means: customization is something in which we do some changes or modifications; to meet a particular goal or requirement. The concept of Customized Packaging is; mainly implemented by organizations and brands. Although it will enhance the overall outlook and charm of the product, a slight deviation from what require in customization can easily make your product less attractive and useless. So it should be done with great care and vigilance.
You can say this without any second opinion that it is the most essential part of the procurement process. If we discuss this concept in terms of customized boxes, getting the right box dimension and correct design style is extremely important. If any error occurs in the box size then the box will be a total waste because the product not going to fit in it. In the other scenario, a little increase in the size of the product resultantly increases the packaging cost & there are high chances of product damage in the large box size during shipping or transportation.
Create an attractive custom packaging design for your product
The main thing is to be clear enough while communicating and deciding the packaging design, its color scheme, suitable material, and its correct size. By doing all this, you can make your customization process more efficient and cost-effective. After deciding all the initial things of customization, try to ensure its delivery process that product boxes are delivered safely during the transportation process.
As there are some precautionary measures in the pre-process and after-process of customization, considering all factors seriously decides; whether the customization is a good and profitable option for your brand or not: The answer will be: Yes, it is!
Customization of your product will help you out in creating a good, refreshing experience for the user. It will also give a charming and alluring effect to your product. The modified packaging of the product provides leverage to the business or brands to make their products look unique & users will be able to differentiate their products from competitor brands.
Following the modified packaging concept, there are some main advantages; that you will get if you do it vigilantly. Most highlighted perks of this tailored packaging concept; are given below:
Fully Personalization Preference to Facilitate Your Custom Product
The most important perk of tailored packaging is that it is solely designed to specifically; contain your product efficiently. In the pre-process of customization, the brief detail regarding the packaging size, shape, & design should be taken seriously to do more efficient and cost-effective packaging after that. There are numerous benefits of doing pre-process discussions regarding the detail of the packaging. Here are some we discuss below:
It enhances the overall packaging materials credibility, as you have already decided which material you are going to use; it will surely help you in making cost-effective decisions and saving the extra cost of the material.
It will save you from additional material costs, as you have already done, the estimation of packaging size and shape, so there is no need to add padding or void fill to adjust the product in the box.
Fully safety assurance of the product from any damage during transportation because of the correct packaging size decided in the pre-discussion regarding the product brief.
Adding alluring touch for good brand perception
Modified or tailored packaging not only provides functional benefits to your product regarding its shape, size, and design but also gives an attractive touch of brand perception in your customer’s minds. Opposite to advertisements and media promotion, the packaging is something the user can touch; it’s tangible and easily made a perception about the brand.
For example, there is a customer who orders some of your product and you as a brand, sent the product in fully customized packaging, using different vibrant or soulful colors on the packaging, placing a logo into it, and delivering it to the end customer with a little customize note as well. Doing all this will surely add a huge impact on your customer, and all of this tailored customization facilities you to make a positive brand image in the customer’s mind. A product packed in Customized boxes, such as custom cereal boxes, looks way more attractive than a product in a simple brown box.
Enhancing the Better User Experience
The main purpose of providing the customization facility in packaging is to give users a better experience with the brand and product itself. You can also resonate this modification strategy with the Kano Model: that strongly focuses on the relationship between the product the user wants and the ultimate satisfaction he gets after receiving the product. Let’s put this all in that situation where you as a customer order a pair of shoes online from two different brands and from brand number one: you receive the pair of shoes that you order in a simple brown cardboard box, and you receive the other pair of shoes from brand number two in a fully customized shoe box.
The box where the brand uses vibrant colors does some attractive artwork on top of the box to gain your attention as a customer also when you open the shoe box you also get a cute small customized note that shows the token of appreciation from the brand. Which packaging box will be successful in gaining your attention in the first place? The answer is very simple and obvious the second number box gives a customization touch to your shoe box and gives some greeting to appreciate you for buying from their brand.
Wrapping It Up
Through Customized packaging, you can make a good perception of the brand in customers’ minds, by giving them value. It will also add a significant impact on your business growth. When you give customers a valuable experience by satisfying them through your tailored packaging, they will get back to you as a loyal customer of the brand forever. And this relationship between your brand and your customer will go to be last as long.